Agenda: May 5th, 2020 (10am - 3pm)

Proper Planning has gathered an amazing group of event planning experts and event clients for a power-packed session of planning tips and tools. Learn from industry pros on the topics below.

  • Opening Remarks: Understanding the value of strategic event planning

    • Lynn Edwards, Founder, Toolkit ​

  • Creating Connection: Live and Digital Events have one thing in common: connection. 

    • Shasta Nelson, Speaker, Author and Friendship Expert,​

  • Content is King: Refining the art of content/program development

    • Christina Devlin, Executive Events Manager, Inspire ME​

    • Chase Brunson, Founder, Chasing Changes Diversity Training & Consulting ​

    • Dia Bondi, Communications Catalyst, ​

  • Event Marketing: Creating a compelling reason to attend and tips to developing a winning marketing plan

    • Lynn Edwards, Founder, Toolkit​ 

  • Financial Management: Budgeting strategies to ensure bottom line success

    • Gregg Mindt, Executive Director, Northwest Environmental Business Council ​

    • Carly Othman, Senior Project Lead, Proper Planning 

  • The Power of Partnerships: Customizing unique sponsor opportunities and repeat funding partners​

    • Alicia Crank, Chief Development Officer, AtWork! 

    • Elyse Stoner, Founder & Chief Strategist, Fresh Perspectives Consulting 

  • Tech Tools of the Trade: Understanding the tech stack needed to produce a virtual event

    • Hilary Laney, Owner & CEO, Evia Events ​

    • Laurel Miller, President & Speaker, Seamless Events ​

    • Jenn Kingen Kush, Founder & Strategist, Kingen Kush Solutions 

    • Richard Sweeting, Regional Sales Manager, YepDesk 

    • Allie Magyar, Founder & CEO, Hubb 

    • Ann Plana, VP of Strategic Initiatives, eventcore 

  • Strong Supplier Partnership: Gain insights on creating the strong venue and vendor partnerships needed to produce great events

    • Felicia Rahm, Director of Sales & Marketing, The Hotel Zags Portland ​

    • Stuart Butler, President, Butler Seattle

    • Jena Dyches, Senior National Sales Manager, Sunriver Resort 

  • The WOW Factor: Learn how to surprise and delight guests and push to innovate amazing guest experiences - live and digitally 

    • Jennifer Cox, Event Strategist, Royce's Prop Shop​

    • Royce Mason, President, Royce's Prop Shop 


Happy Hour 



Lynn Edwards

Toolkit Founder & Owner

Proper Planning Team 

After 30 years in the events business, Lynn is a sought-after industry leader and speaker. Lynn created Toolkit to bring together planners to share innovative ideas, proven strategies, and best practices. She began her career in the hotel business, then moved to convention centers and eventually convention bureaus, where she sold to event planners. Twenty years ago she decided to move to the other side of the fence and become a professional event planner.


As the Founder of Proper Planning, Lynn has built a team of motivated event professionals, and together they produce nearly 100 events a year worldwide. Her dedication to innovative guest experiences as well as her team's ability to execute a flawless event has allowed them to grow their client base to include Microsoft, Amazon, Nike, Comcast, GeekWire, Housing WA, TRENDS, The 3% Conference, and The Better Man Conference, among others.

Lynn's infectious passion for sharing what she's learned is the driving force behind Toolkit. 


Dia Bondi

Communications Catalyst


Alicia Crank

Chief Development Officer



Jena Dyches

Senior National Sales Manager

Sunriver Resort 


Allie Magyar

Founder & CEO



Shasta Nelson

Speaker & Author


Felicia Rahm

Director, Sales & Marketing

The Hotel Zags Portland 


Stuart Butler


Butler Seattle


Jennifer Cox

Event Strategist

Royce's Prop Shop

JKK_headshot_color Final.jpg

Jennifer Kingen Kush

Founder & Strategist 

Kingen Kush Solutions

Laurel Miller profile.jpg

Laurel Miller

President & CCO

Seamless Event Solutions


Carly Othman

Senior Project Lead

Proper Planning


Elyse Stoner

Founder & Chief Strategist

Fresh Perspective Consulting 


Chase Brunson 

Convention Services Manager

Embassy Suites 


Christina Devlin

Executive Events Manager

Inspire ME - Meetings & Events


Hilary Laney

Owner & CEO

Evia Events


Gregg Mindt

Executive Director

NW Environmental Business Council


Ann Plana

VP of Strategic Initiatives



Richard Sweeting

Sales/Digital Marketing Coordinator