top of page


Lynn Edwards 

Founder of Toolkit & Proper Planning Team


After 30 years in the events business, Lynn is a sought-after industry leader and speaker. Lynn created Toolkit to bring together planners to share innovative ideas, proven strategies, and best practices. She began her career in the hotel business, then moved to convention centers and eventually convention bureaus, where she sold to event planners. Twenty years ago she decided to move to the other side of the fence and become a professional event planner.


As the Founder of Proper Planning, Lynn has built a team of motivated event professionals, and together they produce nearly 100 events a year worldwide. Her dedication to innovative guest experiences as well as her team's ability to execute a flawless event has allowed them to grow their client base to include Microsoft, Amazon, Nike, Comcast, GeekWire, Housing WA, TRENDS, The 3% Conference, and The Better Man Conference, among others.

Lynn's infectious passion for sharing what she's learned is the driving force behind Toolkit. 

bottom of page